This is the first thing your users see, and probably the single most important visible part of your application. It is the first chance you have at making an impression and the best chance to help establish your brand.

But limit your animations to whatever is required to communicate the necessary information. Avoid annoying animations that discourage ease of use. Ask yourself, "What do I need to show the user, and what is the cleanest way possible to achieve that?" A good example is the Mail application for Mac OS X. Whenever a new message arrives, the Dock icon changes appearance to indicate a changed state.

Not quite as entertaining as Shrek, but Dock animation can be an important and useful function in your application. For example, Dock animation is a helpful way to indicate the status of your application.

Not quite as entertaining as Shrek, but Dock animation can be an important and useful function in your application. For example, Dock animation is a helpful way to indicate the status of your application.

The simple fact is that, when all other factors are equal, where will consumers spend their money? I believe that in the long run, the best looking, easiest-to-use applications will also be the most successful. I think that's why Apple encourages developers to write programs that are 100 percent Aqua-compliant.

Due to the positioning of the Dock, remember that when you build an application, you have to be sure that new document window sizes and positions do not violate the Dock's space. Dock is temperamental and Dock loves his space. If you default to a window size that expands behind the dock, users will have a difficult time reaching the navigation and resize areas at the bottom of the screen. I can personally say that more than once I have been rather peeved that I couldn't get to an area of the window to resize because the default window settings always pop up behind the Dock. In addition, the new Dock in 10.1 will allow users to position their Dock location on either side of the screen as well.