Midtown Manhattan Madness: Launching the Yahoo of Blogs

Pajamas Media has generated a tremendous buzz in MSM and blog circles, which was one of the goal's of last week's big debut. The name change was unfortunate, but it's good to see the company returning to its roots. These are the inevitable growing pains that many startups experience.

The key to PM's success will be the demographics of its readers. PM Research Director Vik Rubenfeld told me that PM's readers compare favorably with readers of The New Yorker in terms of education and income. That should get advertisers' attention.

Posted by Jonathan at November 23, 2005 12:49 PM

The palm of your hand.

Posted by JOEY at November 23, 2005 3:36 PM

It's called mainstream.

Posted by jeffersonranch at November 23, 2005 4:14 PM

The name changed for whatever reasons of convenience or legality or concession (to love struck bloggers). But the website didn't change.

They never left their roots anyway. The site is a convergence of bloggerS and news and entertainment.

I really don't think the website is going anywhere but up. Now does that means tremendous success? That I don't know. I'd bet on them though. The founders had accomplishments in and outside the blogosphere prior to this venture.


Posted by CrazyLikeFox at November 23, 2005 6:53 PM

So, when can I buy some stock? (Got Google--two shares!--at 219!)

Posted by Julie at November 23, 2005 7:39 PM

a rose is a rose is a rose


How sweet this rose smells will depend on how many of the Dan Rathers of this world, fingers get pricked by its' thorns.

Posted by Joel Mackey at November 23, 2005 8:18 PM

btw, perhaps OSM would have had more life if the logo wasnt some poor knock off of a merck or phizer product.......

Posted by Joel Mackey at November 23, 2005 8:22 PM

I sincerely think the name that suits this network more, looking at the structure and the vision as well as the people behind the network is mediarati.

Posted by victor at November 27, 2005 12:29 PM

The Yahoo of blogs? Are you kidding? Have you visited the thing lately? It reduces the mighty
Mississippi of Blogland to a pitiful little drainage ditch.

Posted by John Van Laer at December 3, 2005 12:53 AM